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Jay Howard

CEO and Founder
electronicwealth.com Pty Ltd
Electronic Wealth Investments Pty Ltd

Educated at the University of UTS, B Bus, Finance and Marketing

As the Founder and Managing Director of Electronic Wealth Jay is responsible for the strategic direction and the execution of the Business Plan. With the core Electronic Wealth business activities being that of sales and marketing Jay plays a hands on role in both direct selling and channel partner development.

Since 1995 Jay has been developing new business opportunities and then executing to the sales plan. These activities have moved from one technology frontier to another.

Mobile phones: 1993 - 1995
Distributed Technology Finance, sales: 1996-2001
Management Buyout of US Comdisco Technology Leasing Company, creating Alltech Finance: 2002-2004
Sale of Alltech: 2005
Medical Technology Finance, sales and marketing: 2005-2007
Establishment of electronicwealth.com and Electronic Wealth Investments: 2008

Jay has extensive sales and sales management experience that is being directly applied to the initial establishment of Electronic Wealth and the execution of the Internet In a Box sales and Marketing Plan.

Prior to founding electronicwealth.com Pty Ltd and Electronic Wealth Investments Jay spent 11 years in the asset finance industry. Starting in operating lease and structured finance business development in 1997, Jay soon moved to New Zealand to develop the New Zealand subsidiary for the US parent Comdisco Inc.

Jay returned to Australia in 2001 as head of Australasian sales when the US parent fell victim to the tech crash. In partnership with The Allco Finance Group Jay lead a Management Buyout to acquire the circa $100m Australian and NZ portfolio from Comdisco. Post acquisition the portfolio was restructured and the business rebranded as Alltech Finance, then later sold to Alleasing Pty Limited.

Working in the larger corporate environment of Alleasing did not suit Jay's penchant for innovation, and 'out of the square' business development. His career has typically played out around new market developments. From the mobile phone marketplace in the early 90's to computer sales and IT Equipment Finance to structured finance and portfolio acquisitions via the Comdisco MBO..... to now.....the internet market space.

Through electronicwealth.com and Electronic Wealth Investments Jay and his team are in a unique position to capitalise on the explosive growth taking place through the internet and electronic commerce online markets, and more specifically in the Internet Property Development industry.

Combining corporate finance and deal structuring with sales and deal execution experience, to the new world of internet based business development has opened up a new world of unusually high yielding opportunities.

Dan Howard

Trade and Operations

Dan joins the Electronic wealth team with a 15 year background in marketing and most recently Franchising. In 1999 after a number of years in the agency world he stepped out and developed two serviced based businesses for the sales promotion and media industries.

The first was a small redemption agency that removed the tedious jobs out of "below the line" agencies allowing them to concentrate on their core competencies. The second business saw the introduction of advertising on disposable coffee cups into a market that was craving new mediums to gain brand exposure. Dan was fortunate to work with many of Australia's top brands like Telstra, Orange (3), Wrigley's, Sony and Ford.

The past 7 years has seen Dan involved with one of Australia's fastest growing Homewares Franchise groups. A successful franchisee, he recently sold his interests to enter the new world of Business - a world of Electronic Wealth and Internet Property Development.

Electronic wealth's founders are no strangers to franchising. They have been involved with one of Australia's most successful Homewares Franchise groups that has a presence in all states and seven other countries internationally.

Having worked in the business for 8 years, Dan knows that the key to a successful franchise group is offering a strong product and brand combined with a hands on network to support the franchisees. Having this experience with operating a franchise and assisting in supporting the group will ensure that Electronic Wealth continually offers a strong network and community for the franchisees to grow their individual digital businesses.

Brett Howard

Sales and Marketing Manager

Brett's sales and marketing career began at an early age in his family's education business. Through his teenage years he was responsible for producing the business's marketing material including promotional and advertising campaigns and a monthly newsletter.

Brett went on to study Business at the University of Queensland majoring in Marketing. He took the next step in his sales career working for Subaru selling new cars. Brett continued to help out with his family business and used this experience to secure a role with a start-up real estate company as the Sales and Marketing Manager. In this role Brett was responsible for implementing new processes and building the business's marketing material.

Brett joined the Army Reserve in 2001 and trained to become an Officer graduating from the Australian Military College of Duntroon in 2005. Brett still works part-time as an Infantry Officer and has trained numerous soldiers that have and are currently serving on operations over seas. Brett's experience from both the military and his family's education business give him a unique perspective on adult education.

Brett has an interest in personal development especially the areas of communication and performance coaching. He is qualified to teach in a number of well respected areas such as Neuro Linguistics Programing (NLP). Brett has relationships with some of Australia's biggest promoters and educational companies.

Brett has worked closely with a number of companies operating in the emerging technology and internet space. This includes Software Developer Creatop, Global Red an innovative Marketing Firm and Temando an online Freight Aggregation service. His experience and understanding of e-commerce and emerging internet technologies helps when communicating the Electronic Wealth opportunity.

Having Brett on the Electronic Wealth team brings a mix of lifestyle focused education/personal development and creative marketing flair. Brett's youth and enthusiasm add energy to the teams fun and new world business culture.